I'm certified in Digital Marketing

 Hello everyone! It's very pleasent for me to conect with all of you again 👋.
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I'm very glad to announce that I'm already certified in Marketing 360°, a course authorized and offered by Eidos Always Learning, Microsoft and The Trust for the Americas. 
Throughout this course, I've embarked on a dynamic journey in the field of Digital Marketing. I've discovered so many management tools and startegic tecquines to preparate a succesful Marketing report. 

Here are some of my most notable skills that Ive gained thanks to the course: 

- Organizational diagnosis (Organization, marketing mix, canvas method, hard variables that affect the market).
- Conversion funnel in digital marketing, AIDA model (Attention, interest, desire and attraction), pain points, empathy map, call to attention
- Creativity and content generation (Storytelling, golden circle in digital marketing, pillars of strategic communication, positioning and territory, tools to identify brand value concepts)
- Social media management
- Email marketing
- Digital marketing (content grid, content production)
- Application and Platforms for the community manager (tools to design and program content,  
- Advertising guideline (main objectives in advertising campaigns)
- Reports (Elements and metrics (Cost per thousand impressions, Cost per click, Cost per acquisition, Cost per view, CTR and conversion rate), tools to present reports).

This course has equipped me with skills that I'm excited to apply to my career goals.
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Cordial greetings to all 👋.
Gael Gustavo Oña Salcedo.